The product is part of the story
From unboxing to trying it out, what the product offers and how it works become part of content with a beginning and details worth discovering.
Content creator · Founder of Sh5baar
Mutaiam BinAbdullah
A distinctive personality.
Content that starts with an experience.
From trying an unexpected product to discovering a new place, Mutaiam shares his world with curiosity, humor, and an eye for detail. Meet the person behind Sh5baar, explore his content, and discover opportunities to collaborate.
Hi, I'm Mutaiam.THE PERSON BEHIND SH5BAAR
Product experiences✳Food and restaurants✳Travel and discovery✳Creative collaborations
01 / The person behind Sh5baar
Who is
Mutaiam BinAbdullah?
Content creator and founder of Sh5baar and Sh5baar Store.
His experiences span food, products, and travel, connected by his eye for detail and playful approach. A simple question becomes an idea, and an experience becomes a story he shares with his audience.
Mutaiam's presence extends from Sh5baar to TikTok and Instagram, bringing together his content and his business, Sh5baar Store.
Mutaiam BinAbdullah / SH5BAAR
02 / What we bring to your brand
Your brand in an experience
worth watching.
A product sparks a question, and the experience reveals the details. We find an idea that fits your brand and brings Mutaiam's curiosity and sense of fun to life.
An experience you can understand
Using, questioning, and observing gives us room to show what makes a product or place distinctive, in a way that feels natural to the viewer.
Curiosity, humor, and real reactions
A closer look at things others might pass by, and questions that open up new angles. This personality connects the experiences and gives the content its character.
From idea to content
See Mutaiam's style ↘A product to try. A place to discover.
A full episode for the whole experience, a Short for a focused moment, or coverage that captures a place in detail. We choose the format that serves your message and fits the experience.
For tourism, hospitality, and aviation brands
Your next destination.
A story the audience can experience.
Travel with Mutaiam starts with curiosity: an unfamiliar place, a different stay, local food, and details worth discovering. An opportunity for travel brands to share their experience within a journey, in Mutaiam's style.
A sample of travel content
Discover a place from the inside.
Watch the pilot episode to get a feel for the experience and presentation.
Watch on YouTube ↗We build the campaign around your goal.
Options to discuss include a long-form episode, short videos, social coverage, or a travel series. We agree on platforms, deliverables, timing, and usage rights before production.
Different platforms / More campaign possibilities
One personality.
Four places for the story.
Find Mutaiam on YouTube, TikTok, Instagram, and Snapchat, with an idea and format suited to each platform.
YouTubeThe full experience
Sh5baar / YouTube
Room for the details and the story.
Food, product, and travel experiences, with time to explore the idea and its details in Mutaiam's style.
3.27MApproximate Sh5baar subscribers
Source and review date
Source and review date
Episode sponsorshipProduct experienceTravel episode
Watch Sh5baar on YouTube ↗TikTokAn idea in a moment
@mutaiam
Fast-paced content, Mutaiam's way.
Short videos and focused angles on an experience. We can develop a campaign idea that suits TikTok's pace.
Collaboration possibilitiesA product introduction, a travel moment, or a short idea created for your campaign.
Short videosExperiencesCampaign ideas
Explore TikTok ↗InstagramA visual presence
@imutaiam
Space for the image and the moment.
Discuss Reels, Stories, and visual content that highlights a product or destination, within the agreed campaign scope.
Collaboration possibilitiesA visual presentation, experience coverage, or moments that complement the campaign story.
ReelsStoriesVisual content
Explore Instagram ↗A multi-platform campaign concept
Plan your collaboration ↘One experience. More than one angle.
A YouTube episode that tells the story, a short TikTok idea, and Instagram Reels or Stories. We choose the platforms and deliverables around your campaign goal.
Audience reach / Supporting evidence
An audience behind the idea.
The experience and how it is told come first. Here is a brief look at Sh5baar's audience and the reach of its content.
Approximately 3.27 million subscribers
Views on a single video
Videos with over 2.5 million views each
Shorts figures and their sources
The rounded view counts of these eighteen videos add up to approximately 130 million views. Explore their ranking below.
Ranked by views
Top 10 Shorts
Each number is the view count of that individual video. Brands can explore the channel's Shorts to see how products are presented.
- #0146MViews
- #029.5MViews
- #039.5MViews
- #047.3MViews
- #056.3MViews
- #066.3MViews
- #076.2MViews
- #084.9MViews
- #094.7MViews
- #103.9MViews
8 more Shorts with over 2.5 million views
- #113.8MViews
- #123.6MViews
- #133.4MViews
- #143.1MViews
- #153MViews
- #162.9MViews
- #172.7MViews
- #182.7MViews
Source: a screenshot of Sh5baar's Shorts supplied by the channel owner on October 13, 2026. Counts in the screenshot are rounded to millions and may change. The total is approximate and cumulative; it does not represent unique viewers or the results of an advertising campaign.
The subscriber count is a reference snapshot from publicly indexed YouTube data, reviewed on October 12, 2026. Subscriber count source ↗
See Mutaiam in his content
The picture tells a story.
The video takes it further.
Samples to get to know the experience, the personality, and the presentation style.
Travel and discovery
Pilot episode: discovering a different place
A tour that shows the travel and discovery side of Mutaiam's content.
Watch on YouTube ↗
Food and experiences
The strangest Chinese TikTok snacks
Trying unfamiliar snacks and sharing reactions from the world of Sh5baar.
Watch on YouTube ↗
From Sh5baar
Watch an experience from Sh5baar
Watch the video and discover how Mutaiam presents his experiences.
Watch on YouTube ↗04 / For brands and agencies
How can we collaborate?
Formats to discuss based on your campaign goals, how the idea fits the content, and the platforms you need.
In-content sponsorship
Your brand appears within an episode or experience that fits your product and campaign message.
Product or service experience
An idea built around trying your product and showing how it works, in Mutaiam's style.
Destinations, restaurants, and experiences
Exploring a place and what it offers, from dishes and details to the complete experience.
Custom campaign content
Discuss a standalone idea and deliverables for your platforms, with a clear scope of production and usage.
05 / The next story starts here
Your brand.
An idea worth trying.
For advertising, travel sponsorships, and brand collaborations with Mutaiam BinAbdullah, contact us by email or WhatsApp, or send your campaign details through the form.
06 / Frequently asked questions
Get to know more.
How is Mutaiam BinAbdullah connected to Sh5baar?
Mutaiam BinAbdullah is the content creator behind Sh5baar, where he shares experiences across food, products, and discovery. He is also the founder of Sh5baar Store.
What kind of content does Mutaiam create?
His content includes food and drink experiences, unusual products and gadgets, and travel and discovery, with a presence on Sh5baar, TikTok, and Instagram.
How can I request an advertisement or collaboration?
Prepare a brief covering your brand, campaign goal, deliverables, and expected timing, then send it to sh5baar.ads@gmail.com or Advertising WhatsApp: +966536408655. You can also submit the form directly or choose WhatsApp instead.
How are pricing and deliverables determined?
They are discussed based on the campaign idea, platforms, scope of work, and content usage rights. The details are agreed for each individual project.